The very definition of luxury travel is undergoing a profound transformation. For today’s discerning adventurer, opulence is no longer solely measured by thread counts or private plunge pools. Instead, a new benchmark has emerged. This is one where exclusivity, authenticity, and impactful experiences take centre stage. They are intrinsically linked to the preservation of the planet’s most precious wild spaces.
At Ascot Private, this understanding isn’t just a trend, it’s the cornerstone of our philosophy.
Ascot Tours CEO Scott Edkins:
“The linkages between high-end tourism and conservation continue to drive the development of luxury offerings. These focus on exclusive, authentic and impactful experiences beyond pure creature comforts. Ascot Private has embraced this evolution, recognising that our guests are increasingly seeking more than just a spectacular holiday. They yearn for a deeper connection, a chance to contribute, and an understanding of the delicate ecosystems they explore.”
This shift means moving beyond superficial indulgences.
Operational ethos
Ascot Private curates journeys that offer unparalleled access to Africa’s most spectacular wilderness areas. General manager Lica Blomerus and her team work with you, our valued agents, to meticulously craft itineraries that will allow your clients unprecedented access to conservation initiatives. They may have the opportunity to gain insights into vital research projects or discover the intricacies of wildlife management firsthand. The emphasis is on authentic encounters that foster a genuine appreciation for the natural world. They are far removed from the orchestrated and often crowded typical tourist trails.
The operational ethos at Ascot Private is built on the premise that authentic luxury fundamentally depends on thriving ecosystems. This means that every aspect of an Ascot Private journey is considered for its environmental footprint and its potential to support conservation. By championing experiences that are both low-impact and high-value, we ensure that tourism becomes a powerful force for positive change. This approach not only delivers once-in-a-lifetime wildlife encounters in serene, uncrowded settings. It also directly contributes to the safeguarding of these irreplaceable landscapes and the wildlife they harbour.
Impactful adventures
We understand that true luxury lies in the unique privilege of witnessing pristine wilderness, knowing that one’s presence contributes to its continued existence. It’s about creating jobs, supporting local communities and investing in initiatives that ensure these areas remain vibrant. When you choose Ascot Private for your clients, they will not just be observers. They become part of a sustainable model where their journey helps prevent the repurposing of wildernesses into areas dominated by destructive practices.
For Ascot Private, luxury is not merely about lavish accommodation and impeccable service, though these are certainly part of the package. It’s about fostering a genuine connection between the traveller – your clients – and the wild. It is about creating experiences that are not only memorable but also meaningful. It’s about offering impactful adventures that resonate long after the journey ends, thanks to a tourism model that places conservation at its very heart.